A call to what? Defining a Call to Action

A call to what? Defining a Call to Action

What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This action can be a phone call, a purchase, an email sign up, anything really. CTA’s are also not confined to the web....
Speeding up WordPress

Speeding up WordPress

A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin panel — and who wants that? There are many reasons having a fast WordPress site is beneficial, but for me, the biggest reasons...
Sell me your soul, not your products

Sell me your soul, not your products

In the past 20 years or so, traditional advertising became looked down upon by the modern consumer. Can we save the industry? The state of modern marketing: With the rise of the internet.. get rich quick schemes, junk mail, and spam have tarnished the advertising...