Factors To Consider When Setting a Marketing Budget

Factors To Consider When Setting a Marketing Budget

One of the most common questions asked by Small Business Owners is “What Should My Marketing Budget Be?”, and it can be a hard to answer question. In this post, we will take a look at all of the factors that are involved so you can make an informed...
Data Collection & It’s Value To Small Business

Data Collection & It’s Value To Small Business

Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always in a negative light. One thing that you may not realize, though, is that when data collection is used properly and in an...
5 Mistakes That Kill Small Business Websites

5 Mistakes That Kill Small Business Websites

Here is a list of common mistakes we see in small business websites – ranging from slight edits to improve your conversion rate (#3!) to big, need to be addressed ASAP kind of problems such as #2. If you’re guilty of any of these, don’t be...
SEO vs PPC for Small Businesses

SEO vs PPC for Small Businesses

The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of each when deciding where to invest in your digital presence. When talking SEO vs PPC, we do not mean that it is necessary...
5 Common SEO Mistakes Made by Small Businesses

5 Common SEO Mistakes Made by Small Businesses

Let’s face it – you want to be #1 on Google! It can do a lot for your business – and shortcuts to get there can be very tempting, but extremely dangerous to the future of your business and it’s web presence. We’re gonna show you what to...
Google analytics WP installation and basic data slicing

Google analytics WP installation and basic data slicing

Google analytics is great. So great, that even if you do not plan to use it – you should install it just so collects data for the future. So, this post will walk you through the simplest method of setup to get you rolling, and will teach you the basics of using...
Digital Marketing trends to take note of for 2017

Digital Marketing trends to take note of for 2017

To stay up to date, it’s worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the last quarter of the year upon us, it is time for us to begin thinking about what will be important to businesses...
A call to what? Defining a Call to Action

A call to what? Defining a Call to Action

What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This action can be a phone call, a purchase, an email sign up, anything really. CTA’s are also not confined to the web....
Speeding up WordPress

Speeding up WordPress

A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin panel — and who wants that? There are many reasons having a fast WordPress site is beneficial, but for me, the biggest reasons...