Find Your Ideal Customer (Boost Business, Save $)

Find Your Ideal Customer (Boost Business, Save $)

Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don’t fall into this trap. While it’s great to make sales anywhere you can, you want to focus your marketing efforts on a very select...
A customer in it’s natural habitat

A customer in it’s natural habitat

With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics, and use them to make a lot of educated decisions for my clients. I take data from reputable sources, and give it great...
Sell me your soul, not your products

Sell me your soul, not your products

In the past 20 years or so, traditional advertising became looked down upon by the modern consumer. Can we save the industry? The state of modern marketing: With the rise of the internet.. get rich quick schemes, junk mail, and spam have tarnished the advertising...
How I accessed facebook’s big data (and how you can, too)

How I accessed facebook’s big data (and how you can, too)

Intro: At some point during an all-night research session, I became curious as to how much data I could pull from Facebook, with the intention of furthering my content marketing strategy. This started as a curiosity, and after and hour or two of experimentation,...
Keeping your WordPress site secure

Keeping your WordPress site secure

In this article I will give some pointers on how you can prevent a security breach, and avoid being another statistic. Stay up to date Personally, I believe the most important aspect of security is staying up to date. Realize that a cyber attack can come from any...
Your password is probably easy to guess

Your password is probably easy to guess

In today’s day and age, choosing a secure password has never been more important. Using different passwords for all your accounts is crucial, too. If you don’t take security seriously, you will eventually get hacked – and if you are running a business, this...
Why I volunteer my time (and why you should, too)

Why I volunteer my time (and why you should, too)

Volunteering my time to good causes is one of the most rewarding things I have ever done. It has given me an ever growing sense of accomplishment, which is why I recommend it to everyone.  It’s not only good for the community, it’s good for you too. You...