Rhode Island Search Engine Optimization
In this day and age, Search Engine Optimization isn’t really optional.
If you’re not familiar with the term, Search Engine Optimization, or SEO for short, means optimizing your website to rank higher in search results when a potential customer is searching for products or services that you offer. There are many factors that search engines use to determine who ranks for what, and these factors are constantly changing.
A smart man once said “The alternative to good design is bad design, not no design at all.” and this concept very much applies to SEO. Opting out of optimizing your web presence doesn’t take you out of the race, it just puts you on the sidelines watching it happen – and as you can imagine, this isn’t a good place for your business. Optimizing your web presence is an ongoing and very competitive process – and we’re here to guide you through it.
Clean SEO Only. No Shady Stuff Allowed.
In the search engine world, there is good and bad SEO. Bad SEO, often referred to as ‘Black Hat’ techniques, are meant to game the system – and can quickly lead to a Penalty from Google that can be very hard to recover from. The fly-by-night agencies that use these techniques don’t have a long-term strategy.
We are not one of those agencies. We’re in it with you for the long haul.
Local SEO is Our Specialty.
Dominating the local results for your industry can do wonders for business. The aim of local search engine marketing is to grow your presence to become the go-to for your products or services and typically means competing with well-established competitors in your area.
We welcome the challenge.
We Do Stellar Keyword Research.
Finding out how your customers are searching for products and services is very important for SEO, and can often tell us a bit more about where our focus should be. It’s also a really great addition to marketing strategy talks, as the questions and insights that arise can bring surprises.
Example: Almost 500 people in RI searched for snow shovels in July of 2017, with Providence having the most, constituting 23.6% of searches. Why would someone be looking for a snow shovel in July? Who knows!
But if you were selling them, we would look into that.